2. Objectivity
Remember, your work doesn't stand alone. Whenever a gallery owner, potential client or art consultant visits your portfolio website, the impact of your images will be only part of the experience. Just as packaging has an important role in marketing, the way your work is presented online is crucial.
A good online portfolio is absolutely necessary if you expect to be taken seriously as a professional.
Remember: you may not be the best judge of your own portfolio. Since it is often difficult to be objective about your own artwork, photographs or designs, it can be helpful to ask someone to critique your portfolio prior to showing it to your clients or gallery.
Make the experience of looking at your work as pleasant and positive as possible so that you can get that interview or secure that exhibition.
Importance of having an online portfolio.